{ "skills": [
  { "name": "seo-aeo-geo", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "AI search optimization (AEO/GEO) — AI Overviews, ChatGPT search, Perplexity visibility. Citability, brand-mention strategy, AI crawler access, platform-specific optimization, llms.txt reality check. Use when user says \"AEO\", \"GEO\", \"AI Overviews\", \"AI search visibility\", \"AI citations\", or \"LLM optimization\"." },
  { "name": "seo-audit", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Full SEO/AEO audit orchestrator — runs technical, content, schema, backlink, local, AI-search checks in one pass and merges a prioritized report. Use when user says \"SEO audit\", or wants an overall SEO health report for a site URL." },
  { "name": "seo-backlinks", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Backlink profile analysis — referring domains, anchor text distribution, toxic link detection, competitor link gap. Works with free sources (Common Crawl, Moz free tier, Bing Webmaster). Use when user says \"backlinks\", \"link profile\", \"referring domains\", \"anchor text\", \"toxic links\", \"link gap\", \"disavow\", or \"backlink audit\"." },
  { "name": "seo-content-eeat", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Content quality and E-E-A-T analysis — Google's Who/How/Why test, thin-content detection, AI-citation readiness, AI-typical phrasing and invisible Unicode watermark cleanup. Use when user says \"content quality\", \"E-E-A-T\", \"thin content\", \"content audit\", \"humanize\", \"AI phrasing\", or \"invisible characters\"." },
  { "name": "seo-local", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Local SEO — Google Business Profile optimization, NAP consistency, citation health, review signals, LocalBusiness schema, multi-location and service-area businesses. Use when user says \"local SEO\", \"Google Business Profile\", \"GBP\", \"map pack\", \"citations\", \"NAP consistency\", \"service area\", or \"multi-location\"." },
  { "name": "seo-schema", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Detect, validate, and generate Schema.org structured data as JSON-LD — organization/product/FAQ/article/local-business templates, validation against schema.org + rich-result requirements. Use when user says \"schema\", \"structured data\", \"rich results\", \"JSON-LD\", or \"markup\"." },
  { "name": "seo-technical-audit", "category": "seo", "repo": "skills-seo", "files": ["SKILL.md"], "description": "Technical SEO audit — crawlability, indexability, robots.txt/sitemap, Core Web Vitals (INP), JS rendering, security headers, AI crawler management. Use when user says \"technical SEO\", \"robots.txt\", \"crawl issues\", \"Core Web Vitals\", \"index coverage\", or \"AI crawlers\"." },
  { "name": "mkt-ad-creative", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Ad creative strategy — angles, hooks, formats, iteration matrix for paid ads at scale. Use when user says \"ad creative\", \"ad copy ideas\", \"_hooks\", \"creative testing\". Campaign structure/bidding is mkt-google-ads or mkt-meta-ads." },
  { "name": "mkt-analytics", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Analytics measurement plan — event tracking design, GA4 structure, KPI tree, data quality audit. Use when user says \"analytics setup\", \"event tracking\", \"measurement plan\", \"KPI definition\", \"GA4\". Channel attribution logic is mkt-attribution." },
  { "name": "mkt-attribution", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Attribution modeling — figures out which channels and touchpoints actually drive conversions and revenue. Use when user says \"attribution\", \"which channel works\", \"UTM strategy\", \"multi-touch\", \"ROAS truth\". Basic event setup is mkt-analytics." },
  { "name": "mkt-churn-prevention", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Churn reduction — cancellation flows, save offers, dunning/payment recovery, health scoring. Use when user says \"reduce churn\", \"cancellation flow\", \"save offer\", \"failed payments\", \"dunning\". Activation problems are mkt-onboarding." },
  { "name": "mkt-community", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Community-led growth — picks platform, seeds members, sets ritual and moderation, ties community to product metrics. Use when user says \"community strategy\", \"Discord community\", \"community building\". Referral mechanics are mkt-referrals." },
  { "name": "mkt-comparisons", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Comparison and alternative pages — builds \"{competitor} alternative\" pages, versus tables, migration guides for SEO and sales enablement. Use when user says \"comparison page\", \"alternative to\", \"vs page\", \"migrate from\". Deep competitor research is mkt-competitor-profiling." },
  { "name": "mkt-competitor-profiling", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Competitor research and profiling — URL-based teardown of positioning, pricing, channels, weaknesses, and strategic gaps. Use when user says \"competitor analysis\", \"competitor profile\", \"benchmark competitors\". Comparison landing pages are mkt-comparisons, pricing strategy is mkt-pricing." },
  { "name": "mkt-cro", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Conversion rate optimization for a specific page, form, or flow — audits friction, prioritizes fixes, designs experiments. Use when user says \"CRO\", \"increase conversions\", \"landing page conversion\", \"optimize this page\", \"form abandonment\". Whole-journey diagnosis is mkt-funnel-audit." },
  { "name": "mkt-email-sequences", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Email sequence design — welcome, nurture, cart abandonment, re-engagement flows with timing, cadence, and copy structure. Use when user says \"email sequence\", \"drip campaign\", \"welcome email\", \"email flow\", \"abandoned cart email\". SMS is out of scope." },
  { "name": "mkt-funnel-audit", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Funnel journey diagnosis — maps stages, quantifies drop-off, finds the leaking step and prioritizes fixes. Use when user says \"funnel analysis\", \"funnel audit\", \"funnel diagnosis\", \"where are users dropping\", \"conversion funnel\". Single-page conversion tests are mkt-cro, not this." },
  { "name": "mkt-google-ads", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Google Ads strategy — campaign structure, keyword intent tiers, match types, bid budgets, Quality Score, Performance Max judgment. Use when user says \"Google Ads\", \"SEA\", \"PPC\", \"keyword bidding\". Meta/social ads are mkt-meta-ads." },
  { "name": "mkt-growth-loops", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Growth loops — designs self-reinforcing cycles where output becomes new input (usage → sharing → new users). Use when user says \"growth loop\", \"viral loop\", \"self-feeding growth\", \"flywheel\". One-off referral campaigns are mkt-referrals." },
  { "name": "mkt-launch", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Product/feature launch — T-minus timeline, channel sequencing, messaging house, launch tiering. Use when user says \"product launch\", \"launch plan\", \"feature announcement\". Positioning fundamentals are mkt-product-marketing." },
  { "name": "mkt-marketing-psychology", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Behavioral psychology for marketing — cognitive biases, persuasion principles, ethical application checklist. Use when user says \"marketing psychology\", \"persuasion\", \"mental models\", \"bias in marketing\". Copywriting itself is a copy-* skill." },
  { "name": "mkt-meta-ads", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Meta (Facebook/Instagram) ads — campaign structure, creative-first testing, audience layers, signal/CAPI setup, budget scaling. Use when user says \"Meta ads\", \"Facebook ads\", \"CAC scaling\", \"lookalike\". Google/search ads are mkt-google-ads." },
  { "name": "mkt-offers", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Offer design — value stacking, risk reversal, guarantee, pricing frame, urgency construction. Use when user says \"offer\", \"make an offer\", \"value stack\", \"guarantee\", \"promo strategy\". Whole pricing/packaging strategy is mkt-pricing." },
  { "name": "mkt-onboarding", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "User activation and onboarding optimization — time-to-value, aha moment, first-run flow, checklist design. Use when user says \"onboarding\", \"activation\", \"first-run experience\", \"time to value\", \"Aha moment\". Post-churn winback is mkt-churn-prevention." },
  { "name": "mkt-pricing", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Pricing and packaging — model selection, tier design, WTP research, price change plans. Use when user says \"pricing strategy\", \"pricing model\", \"packaging\", \"WTP\". Single promo/offer design is mkt-offers." },
  { "name": "mkt-product-marketing", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Product marketing foundation — positioning, ICP definition, messaging house, competitive narrative. Use when user says \"product marketing\", \"positioning\", \"ICP\", \"target audience\". All other mkt-* skills should read this first." },
  { "name": "mkt-referrals", "category": "marketing", "repo": "skills-marketing", "files": ["SKILL.md"], "description": "Referral and affiliate program design — incentive structure, double-sided rewards, fraud prevention, launch plan. Use when user says \"referral program\", \"refer a friend\", \"affiliate program\". Ongoing viral loop mechanics are mkt-growth-loops." },
  { "name": "copy-brand-voice", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Brand voice — voice guidelines, tone-by-channel adaptation, and before/after rewrites that keep identity consistent across pages, emails, and posts. Use when user says \"brand voice\", \"tone of voice\", \"style guide\"." },
  { "name": "copy-cold-email", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Cold email writing — subject lines, one-line personalization, value-first body, single CTA, and follow-up cadence for outbound prospecting. Use when user says \"cold email\", \"outreach email\", \"first email to a prospect\"." },
  { "name": "copy-content-brief", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Content brief creation — SERP gap analysis, search intent, outline with H2/H3, sources, tone, and acceptance criteria for writers and AI drafts. Use when user says \"content brief\", \"blog brief\", \"writer brief\"." },
  { "name": "copy-content-strategy", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Content strategy — pillar selection, channel/format matrix, 80-10-10 mix, distribution-first planning, and a 90-day calendar. Use when user says \"content strategy\", \"content pillars\", \"content calendar\"." },
  { "name": "copy-copy-editing", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Copy editing — three-pass structural/line/final edit, weak-verb replacement, redundancy deletion, and a pre-publish checklist for any drafted text. Use when user says \"copy editing\", \"edit my draft\", \"proofread\", \"polish this\"." },
  { "name": "copy-copywriting", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Copywriting frameworks — AIDA, PAS, Before-After-Bridge, 4U — with selection criteria, headline formulas, feature-to-benefit translation, and CTA phrasing. Use when user says \"copywriting\", \"write copy\", \"headline\", \"sales copy\"." },
  { "name": "copy-email-sequences", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Email copywriting — subject lines, preview text, skimmable body structure, and personalization for sequences and newsletters. Use when user says \"email copy\", \"subject line\", \"preview text\", \"newsletter copy\"." },
  { "name": "copy-humanize", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Remove AI-sounding phrasing — cliché opener deletion, varied sentence rhythm, concrete experience injection, and a human-sounding rewrite pass. Use when user says \"humanize\", \"make it sound human\"." },
  { "name": "copy-landing-copy", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "Landing page copy — hero, above-the-fold structure, section order, benefit stack, and CTA copy for product pages, with message match from ad to page. Use when user says \"landing page copy\", \"hero copy\", \"above the fold\", \"CTA copy\"." },
  { "name": "copy-pr-outreach", "category": "copy", "repo": "skills-copy", "files": ["SKILL.md"], "description": "PR outreach — newsworthiness test, press release structure, journalist pitch emails, embargo notes, and follow-up rules. Use when user says \"press release\", \"media pitch\", \"PR outreach\"." },
  { "name": "ops-capacity-planner", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Size an ops team (support, CX, IT, finance ops) that handles queued work — utilization bands, demand P90, shrinkage-adjusted FTE, hiring sequence. Use when user says \"capacity planning\", \"headcount plan\", \"utilization\", \"SLA understaffed\". Not engineering velocity." },
  { "name": "ops-compliance-checklist", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Build a compliance checklist and evidence plan for an audit or policy rollout — control mapping, evidence cadence, and audit-readiness verdict. Use when user says \"compliance checklist\", \"audit readiness\", \"SOC 2\", \"ISO 9001\", \"GDPR checklist\". For SOP authoring use ops-sop-builder." },
  { "name": "ops-internal-comms", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Draft a sequenced internal change announcement — re-org, tool rollout, policy change, layoff — with manager cascade, FAQ, and a touchpoint calendar. Use when user says \"announcement\", \"all-hands\", \"re-org\", \"rollout comms\", \"manager talking points\". Audience is employees, not customers." },
  { "name": "ops-knowledge-ops", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Audit and clean up a company wiki — stale and orphan pages, missing owners, glossary drift, and a ranked top-20 cleanup list. Validate runbooks before they go into rotation. Use when user says \"wiki audit\", \"KB hygiene\", \"orphan page\", \"stale doc\", \"runbook validation\". Distinct from ops-sop-builder (authors new SOPs)." },
  { "name": "ops-meetings", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Design meetings that earn their cost — decide the type, build a decision-grade agenda with DRI, and calculate the burn rate. Use when user says \"meeting agenda\", \"retro\", \"1:1\", \"standup\", \"who should attend\". Also kills meetings that should not exist." },
  { "name": "ops-process-mapper", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Map an end-to-end business process (procurement, onboarding, incident handoff, approvals) in BPMN-style swimlanes, measure cycle time, and rank bottlenecks by severity. Use when user says \"process map\", \"bottleneck\", \"BPMN\", \"cycle time\". Distinct from ops-sop-builder (documents execution, not flow)." },
  { "name": "ops-procurement", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Annual spend audit and supplier rationalization — categorize spend, find the Pareto-20% driving cost, detect duplicate tools, and plan risk-balanced consolidation. Use when user says \"spend audit\", \"SaaS audit\", \"spend categorization\", \"supplier consolidation\", \"renewal calendar\". Distinct from ops-vendor-management (scores vendors you keep)." },
  { "name": "ops-project-planning", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Turn a goal into an executable project plan — WBS, critical path, buffer rules, RACI, RAID log, and milestone acceptance criteria. Use when user says \"project plan\", \"WBS\", \"milestone\", \"Gantt\", \"risk register\", \"RACI\". For headcount sizing use ops-capacity-planner." },
  { "name": "ops-sop-builder", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Author a standard operating procedure (SOP) that an operator can execute without asking anyone — 5W2H structure, observable success signals, rollback and escalation per step. Use when user says \"SOP\", \"runbook\", \"how to document this process\". Distinct from ops-knowledge-ops (audits an existing wiki)." },
  { "name": "ops-vendor-management", "category": "ops", "repo": "skills-ops", "files": ["SKILL.md"], "description": "Score and review third-party vendors — multi-dimensional vendor scorecard, SLA compliance, third-party risk classification, and a defensible KEEP/REVIEW/REPLACE renewal decision. Use when user says \"vendor scorecard\", \"vendor review\", \"SLA compliance\", \"third-party risk\", \"TPRM\", \"renewal review\". Distinct from ops-procurement (which vendors to buy)." },
  { "name": "biz-business-plan", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Structures a business plan or lean canvas — problem, solution, market, moat, GTM, 3-scenario financials — with an explicit assumption register and milestones. Use when user says \"business plan\", \"lean canvas\", \"startup plan\", or ." },
  { "name": "biz-competitor-profiling", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Profiles direct, indirect, substitute, and potential competitors — feature-pricing matrix, positioning map from customer language, and recent-signal tracking to find exploitable gaps. Use when user says \"competitor analysis\", \"competitive landscape\", \"rivals\", or ." },
  { "name": "biz-market-sizing", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Estimates market size with TAM/SAM/SOM using top-down, bottom-up, and analogous-market methods, then triangulates into a defensible range with sensitivity scenarios. Use when user says \"market size\", \"TAM SAM SOM\", \"addressable market\", or asks whether a market is big enough to enter." },
  { "name": "biz-offer-design", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Builds a one-line value proposition and stacks offer components — core deliverable, bonuses, guarantee/risk reversal, scarcity — with tiered packaging aligned to pricing. Use when user says \"offer design\", \"value proposition\", or \"risk reversal guarantee\"." },
  { "name": "biz-prd", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Writes a PRD from an idea, meeting notes, or existing code — problem, goals/non-goals, user stories, FR/NFR, success metrics, MoSCoW priority, and acceptance criteria. Use when user says \"PRD\", \"product requirements document\", \"code to PRD\", or \"feature spec\"." },
  { "name": "biz-pricing-strategy", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Chooses among cost-plus, value-based, and competitor-based pricing, picks skimming vs penetration vs premium strategy, and sets a three-point price band with A/B test design. Use when user says \"pricing strategy\", \"how much should I charge\", \"pricing model\", \"price point\", or ." },
  { "name": "biz-segmentation", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Segments a market using Kotler's five criteria (measurable, substantial, accessible, differentiable, actionable), scores segment attractiveness, and picks one target segment with a positioning line. Use when user says \"market segmentation\", \"customer segments\", \"target customer\", or \"STP\"." },
  { "name": "biz-unit-economics", "category": "biz", "repo": "skills-biz", "files": ["SKILL.md"], "description": "Computes LTV, CAC, payback period, and contribution margin, applies the LTV:CAC ≥ 3 and payback ≤ 12 months thresholds, and finds which lever (price, churn, CAC) moves profitability most. Use when user says \"unit economics\", \"LTV\", \"CAC\", \"LTV CAC ratio\", or ." },
  { "name": "res-competitor-research", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Competitor research — systematic profiling of rivals' product, pricing, positioning, GTM, and moat with evidence-graded comparison tables. Use when user says \"competitor analysis\", \"competitive research\", or ." },
  { "name": "res-customer-research", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Customer and user research — interview guides, JTBD framing, evidence-based insight synthesis, and bias controls. Use when user says \"customer research\", \"user research\", or needs to understand why users buy, stay, or churn." },
  { "name": "res-deep-research", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Multi-source deep research with citation-grade synthesis — frames the question, gathers primary/official sources, resolves conflicts, delivers a sourced verdict. Use when user says \"deep research\", \"research this thoroughly\", or asks a broad factual question needing verified web sources." },
  { "name": "res-dossier", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Structured dossier building — entity briefing packs on companies or people with verified facts, timeline, network map, and open questions. Use when user says \"dossier\", or needs a one-stop fact pack before a meeting." },
  { "name": "res-litreview", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Structured literature review — search strategy, inclusion/exclusion screening, quality appraisal, and synthesis map of a research field. Use when user says \"literature review\", \"lit review\", or needs to map what is already known about a topic." },
  { "name": "res-patent-landscape", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Patent landscape and freedom-to-operate analysis — IPC/CPC classification mapping, assignee and citation clustering, white-space and risk screening. Use when user says \"patent landscape\", \"FTO\", or before launching a product in a crowded tech field." },
  { "name": "res-research-brief", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Research brief writing — turns a fuzzy topic into a scoped, decision-oriented brief with questions, success criteria, and an executable plan others can run. Use when user says \"research brief\", or needs to hand off a research task with clear scope." },
  { "name": "res-survey-design", "category": "research", "repo": "skills-research", "files": ["SKILL.md"], "description": "Survey and questionnaire design — sampling plan, sample-size math, question wording, order and non-response bias checks, analysis-ready instrument. Use when user says \"survey design\", or needs quantitative validation of a hypothesis." },
  { "name": "exec-decision-memo", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Structures executive decisions — option set, reversibility test, weighted criteria, premortem, and a reviewable decision record. Use when user says \"decision memo\", \"how to decide\", or \"premortem\"." },
  { "name": "exec-executive-mentor", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Executive mentoring for founders and C-level leaders — delegation levels, decision rights, calendar triage, and effective 1:1 cadence. Use when user says \"executive mentor\", \"CEO coaching\", \"delegation\", or ." },
  { "name": "exec-investor-update", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Writes monthly investor updates — highlights, lowlights, metric tables, and specific asks — with consistent metric definitions and runway narrative. Use when user says \"investor update\", \"board report\", or ." },
  { "name": "exec-leadership-comm", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Executive communication — all-hands messaging, crisis response principles, and change announcements that reduce rumor and resistance. Use when user says \"all-hands\", \"town hall\", \"crisis communication\", or ." },
  { "name": "fin-forecast", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Forecasts revenue — baseline plus weighted pipeline, commit/best-case categories, forecast accuracy tracking, and 13-week cash flow linkage. Use when user says \"sales forecast\", \"revenue forecast\", \"forecast accuracy\", \"quota\", or ." },
  { "name": "fin-negotiation", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Prepares negotiations — BATNA and ZOPA analysis, anchoring with justification bands, give-get tradeoffs, and discount governance. Use when user says \"negotiation strategy\", \"BATNA\", \"ZOPA\", or \"discount negotiation\"." },
  { "name": "fin-prospecting", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Defines ICP from top-customer cohorts, builds scored target lists, mixes outbound channels with experiments, and computes the activity math to hit pipeline goals. Use when user says \"prospecting\", \"ICP\", \"target list\", or ." },
  { "name": "fin-revops", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Aligns sales, marketing, and CS operations — single metric definitions, CRM hygiene rules, funnel number reconciliation, and a weekly reporting rhythm. Use when user says \"RevOps\", \"revenue operations\", \"CRM data quality\", \"funnel reconciliation\", or ." },
  { "name": "fin-sales-enablement", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Builds sales enablement assets — MEDDICC qualification scoring, discovery question sets, demo-to-value flow, and a one-page proposal structure. Use when user says \"sales enablement\", \"MEDDICC\", \"discovery call\", \"demo structure\", or \"proposal structure\"." },
  { "name": "fin-sales-pipeline", "category": "exec", "repo": "skills-exec", "files": ["SKILL.md"], "description": "Manages the sales pipeline — buyer-evidence stage criteria, pipeline coverage ratio (3x), sales velocity formula, win rate consistency, and stalled deal cleanup. Use when user says \"sales pipeline\", \"pipeline coverage\", \"deal stages\", \"sales velocity\", or \"stalled deals\"." }
]}